Social Responsibility
Best Practice Examples

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Aranzazu Ceron

Student of architecture, university of Hannover:

To participate in this program was an incredible opportunity for me and, at the same time, an amazing challenge through which I had a chance to learn a lot about sustainability. It made me realize that this is the path I want to take in my future career.

Successful roll-out of WISBA


Round two of the Wienerberger Sustainable Building Academy (WISBA) was successfully completed in 2014. Wienerberger has organized and financed this international training program for students of architecture and construction engineering since 2013. The program is carried out in cooperation with the most renowned universities of technology in Europe and provides additional, practice-related training in the field of sustainable building. As planned, the geographic mail order bride’s coverage of WISBA was extended to six countries in 2014, which meant that 24 students from Austria, Belgium, Germany, Poland, Hungary and Switzerland had a chance to participate in the program. The second round of the WISBA training program focused on a wide range of highly topical subjects, such as resource-efficient wall systems, environmental indicators, overheating of buildings in summer, sustainable use of natural resources, certification of buildings, and brick-based architecture.


Wienerberger Brick Award for modern and innovative brick architecture


In 2014 the internationally renowned “Wienerberger Brick Award” was awarded in Vienna for the sixth time. Established in 2004 and given out every two years, this architecture award honors outstanding examples of modern and innovative brick architecture. Through this award, Wienerberger AG wishes to demonstrate the extremely varied and innovative ways in which bricks are used in modern architecture. Altogether, over 300 architectural projects from 26 countries were entered for the “Wienerberger Brick Award 2014”. A jury of experts evaluates the projects on the basis of different criteria, such as the innovative look of the building, craftsmanship in the use of bricks, functionality, sustainability and energy efficiency. The winner in 2014 was the Kantana Film and Animation Institute in Nakhon Pathom in Thailand. The building designed by the Bangkok Project Studio consists of over 600,000 soft-mud bricks manufactured in Thailand’s last village-based brick-making plant. Jobless people from the region were trained to help with construction work, giving the project a special, social dimension.


A special family home in North America


In Johnson City, Tennessee, Habitat for Humanity built the first brick house in the region. Our colleagues from North America supported the project not only by donating bricks, but also by providing the necessary construction know-how. The house was built with Endurance RS4 brick, a clay block with high structural strength and excellent thermal insulation properties. In June 2014, a family in need of support was able to move into a safe, energy-efficient and sustainable home.


Wienerberger provides housing for flood victims


Large parts of South-Eastern Europe were devastated by an extreme fl ood in the spring of 2014. When over three million people in Serbia, Bosnia-Herzegovina, and Croatia were hit by the fl ood and lost all their possessions, the Wienerberger Group launched a large-scale relief project in cooperation with local NGOs (non-governmental organizations). Packages of building materials, consisting of clay blocks from CBME and pipes for in-house installation from Pipelife, were provided for the reconstruction of 50 houses. In addition, Tondach Gleinstätten supplied clay roof tiles for 100 houses. The products donated all came from local Wienerberger plants. Distributing the donations was a considerable logistic challenge.


A wild bee hotel made of bricks


In the early summer of 2014, our colleagues from the Wienerberger plant in Hennersdorf in Austria enthusiastically supported the construction of Austria’s first wild bee hotel made entirely of bricks. Wild bees play a particularly important role in the pollination of fruit trees. The project was carried out in cooperation with the environmental engineering section of the Mödling Technical College and the Vienna Association of Urban Beekeepers. Under the guidance of their teacher, the students designed a brick bee hotel which, thanks to the hollow spaces in the bricks, ideally meets the requirements of bees. The Vienna Urban Beekeepers helped with the furnishing of the hotel and introduced bee larvae into the structure. Before long, other species of wild bees also moved into this cozy accommodation.


Fifty years of vitrifi ed clay products from Bad Schmiedeberg


In June 2014, our colleagues at Steinzeug-Keramo celebrated the fifty-year jubilee of their production site at Bad Schmiedeberg in Germany. In the course of this event, active and retired employees as well as guests gained an interesting insight into Europe’s most advanced vitrified clay production site. While the anniversary celebration was intended to pay tribute to past achievements, product development and production at Bad Schmiedeberg are perfectly future-oriented, in keeping with the fifty-year tradition of the plant.


Creating social housing


Wienerberger has cooperated with Habitat for Humanity since 2012. Together with this humanitarian organization, we have built about 100 houses in Romania and Bulgaria. Besides the necessary building material and cash donations, valuable support was provided by our colleagues, who volunteered to help build the houses and shared their know-how with other volunteers on site. Following the integration of Tondach Gleinstätten into the Wienerberger Group last year, donations of clay roof tiles for socially disadvantaged families increased significantly. Wienerberger not only built private homes, but also contributed to the completion of the Casa Sperantei Hospice in Bucharest. Opened in the autumn of 2014, the institution provides an adequate and dignified environment for terminally ill children and adults, as well as their relatives, in the most difficult time of their life.

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