Targets and Future Measures
Innovative Products

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The quantitative targets and future measures described in the following were defined by the Managing Board of Wienerberger AG and the business unit CEOs as well as CFOs. The decisions were taken on the basis of the materiality matrix developed in 2014 for the individual business units and at Group level. The measures foreseen are part of the Wienerberger Sustainability Roadmap 2020.

Innovative products and system solutions account for 24.9% of total revenues

In 2014, innovative products and system solutions accounted for about 25% of total revenues, compared with 24% in 2013. So far, however, there has been no Group-wide definition of the term. Based on current market requirements, a definition will be agreed upon in 2015. Business-unit-specific targets for innovative products will therefore be communicated only in the reporting year 2015. Other measures will focus on the further development of building material and infrastructure system solutions and the related improvement in cost-effectiveness. Our efforts include the efficient organization of construction work and the development of solutions for modern, energy-efficient building in urban areas. Sustainability during the construction phase and during demolition has been identified as an essential aspect for the Wienerberger Group. In 2015, Semmelrock, for example, will continue to work on the development of paving systems that allow water to seep into the ground.

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